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Content Marketing

Inspire. Attract. Engage.

Creating content that inspires

Content Marketing is the driving force behind all online campaigns and strategies, it sets the tone, language and quality of your message.

Introduction to Content Marketing:

Without producing content that is engaging, relevant and valuable, your message will just be lost in the noisy cluttered world of selling ‘stuff’. And no one listens to ‘stuff’, or responds to being sold ‘at’. Enter Content Marketing.

Content Marketing allows you to consider alternative ways to communicate a message that promotes trust and authority with your audience. Devising an effective Content Marketing strategy also sets your brand apart from other competitors who may be using more traditional marketing methods.

As consumers our demand for information is greater than ever before, and continues to grow. Marketers, brand managers and businesses are continuously competing to devise new methods to raise brand awareness and maintain customer loyalty. Educating audiences and providing high value unique content captures attention far better than simply trying to sell your product or service.

What are the benefits to Content Marketing?

Increase visibility of your brand

Develop lasting relationships with your audience

Build authority, trust and credibility

Increase lead generation from site referrals and traffic

Course Summary:

Our Content Marketing course helps individuals plan and prepare for better, more effective content to be developed as part of their Digital Marketing Strategy. Learners will be taken through the process of content curation, creation and communication, as well as how factors may impact Content Marketing plans, such as different types of technology, digital communication tools and social networking platforms.

Course Objectives:

Learners can expect the following course outcomes:

Basic – Intermediate (Workshops)

  • Understand what Content Marketing is and it’s relevance to individual brands and businesses
  • Understand what is meant by Content Curation, Creation and Communication
  • Understand how to access, search, and select appropriate internet content
  • Understand how to select and use sources of information to meet needs
  • Be able to select and use IT to exchange information safely, ethically and effectively

Advanced (Short Courses)

  • Understand the Content Marketing process
  • Understand technology used in Content Marketing
  • Plan, prepare and develop a Content Marketing strategy
  • Produce content for different types of digital communication
  • Review and evaluate Content Marketing effectiveness

Who would benefit from our Content Marketing course?

This course can help individuals who want to:

  • Learn how to benefit from better results from online marketing campaigns
  • Expand their Content Marketing skills and knowledge
  • Gain industry knowledge from an accredited training course

Our courses are designed to help:

  • Small business owners, self-employed workers and entrepreneurs
  • Employees working in a digital marketing capacity

Course Prerequisites:

To complete this course, individuals must have:

  • Access to relevant technology and equipment
  • Access to online, social and web accounts
  • Work email address
  • Basic understanding of online marketing

Ways to learn this course:

Half Day Seminar

If you are a beginner to this course topic, attending one of our Seminars offers an excellent introduction.

Half Day Seminar

Skill Level:Introductory

Duration:Half Day (2-3 Hours)

Delivery Methods:Interactive Presentation by a Digital Coach

Accredited Course?No

Course Fee:£45.00 (per person)

Download GuideSeminar Info

Workshop Training

All our Workshops are delivered in fully interactive environments and cover Basic and Intermediate competencies.

Workshop Training

Skill Level:Basic; Intermediate

Duration:Basic = 1 Day
Intermediate = Basic + 1 Day

Delivery Methods:Small group Workshops; Interactive/Online

Accredited Course?Basic = No; Intermediate = Yes

Course Units:Level 2 IT Communication Fundamentals

Course Fee:£80.00 (per person/per day)

Download GuideWorkshop Info

Digital Coaching

Our Short Courses are delivered 1-2-1 by a Digital Coach and cover Advanced skill levels in a range of topics.

Digital Coaching

Skill Level:Advanced

Duration:8 Weeks (per course)

Delivery Methods:x8 1-Hour 1-2-1 sessions with a Digital Coach

Accredited Course?Yes

Course Units:Level 3 Content Marketing
Level 3 Produce Copy for Digital Media Comms

Course Fee:£300.00 (per course)

Download GuideMake a Booking

Digital Marketing Apprenticeship

This topic is also covered as part of our Apprenticeship programme. For more details please visit Digital Apprenticeships.

Digital Diploma

This topic is also covered as part of our Digital Diploma qualification. For more details please visit Digital Diplomas.

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