Without producing content that is engaging, relevant and valuable, your message will just be lost in the noisy cluttered world of selling ‘stuff’. And no one listens to ‘stuff’, or responds to being sold ‘at’. Enter Content Marketing.
Content Marketing allows you to consider alternative ways to communicate a message that promotes trust and authority with your audience. Devising an effective Content Marketing strategy also sets your brand apart from other competitors who may be using more traditional marketing methods.
As consumers our demand for information is greater than ever before, and continues to grow. Marketers, brand managers and businesses are continuously competing to devise new methods to raise brand awareness and maintain customer loyalty. Educating audiences and providing high value unique content captures attention far better than simply trying to sell your product or service.
Increase visibility of your brand
Develop lasting relationships with your audience
Build authority, trust and credibility
Increase lead generation from site referrals and traffic
Our Content Marketing course helps individuals plan and prepare for better, more effective content to be developed as part of their Digital Marketing Strategy. Learners will be taken through the process of content curation, creation and communication, as well as how factors may impact Content Marketing plans, such as different types of technology, digital communication tools and social networking platforms.
Learners can expect the following course outcomes:
Basic – Intermediate (Workshops)
Advanced (Short Courses)
This course can help individuals who want to:
Our courses are designed to help:
To complete this course, individuals must have:
If you are a beginner to this course topic, attending one of our Seminars offers an excellent introduction.
Half Day Seminar
Duration:Half Day (2-3 Hours)
Delivery Methods:Interactive Presentation by a Digital Coach
Course Fee:£45.00 (per person)
All our Workshops are delivered in fully interactive environments and cover Basic and Intermediate competencies.
Skill Level:Basic; Intermediate
Duration:Basic = 1 Day
Delivery Methods:Small group Workshops; Interactive/Online
Accredited Course?Basic = No; Intermediate = Yes
Course Units:Level 2 IT Communication Fundamentals
Course Fee:£80.00 (per person/per day)
Our Short Courses are delivered 1-2-1 by a Digital Coach and cover Advanced skill levels in a range of topics.
Duration:8 Weeks (per course)
Delivery Methods:x8 1-Hour 1-2-1 sessions with a Digital Coach
Course Units:Level 3 Content Marketing
Course Fee:£300.00 (per course)
Develop your Digital Marketing Skills with our digital training courses: