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CliQify Skills
Digital Marketing Strategies

Plan. Execute. Evaluate.

Make things happen with a plan

Digital Marketing Strategies play an important role in promoting a brand to a potentially global audience and drive campaigns to success.

Introduction to Digital Marketing Strategies:

Digital Marketing is a necessity of the modern business world – fact! With both competitors and potential customers spending more and more time online, Digital Marketing is a proven way to stay ahead of the game. But for small business owners the online world can seem overwhelming.

An effective Digital Marketing Strategy will help you choose the right decisions for turning a company into a successful online business. A simple strategy can provide a basic framework for the key actions to follow to reach a desired set of goals, targets or Return on Investment.

And a Digital Marketing Strategy should also allow for you to track and evaluate your online successes, by ensuring all your capabilities are in place to help you manage your digital touch-points efficiently.

How will my small business benefit from having a Digital Marketing Strategy?

Set achievable goals that are realistic to your business needs

Calculate more accurately the success of your online impact

Improve your Return on Investment

Establish a clearer vision of how to grow and develop your business

Course Summary:

Digital Marketing has become an established process within marketing overall that has been shown to help businesses thrive and succeed. This course will help you understand the impact of digital marketing within business and help you select the best range of tools and techniques to use in your marketing campaigns.

Course Objectives:

Learners can expect the following course outcomes:

Basic – Intermediate (Workshops)

  • Understand the key elements of the marketing mix
  • Understand the importance of market research and competitor analysis
  • Understand the importance of buyer behaviour and how this impacts marketing strategies
  • Understand the basic components of a marketing strategy

Advanced (Short Courses)

  • The importance of market segmentation and how to identify intended target audience and sub groups
  • Learn how to set short, mid and long term marketing objectives for your business or brand
  • Review and identify Return on Investment opportunities within your business and set realistic targets
  • Plan and compile a marketing strategy and evaluate its effectiveness

Who would benefit from our Digital Marketing Strategy course?

This course can help individuals who want to:

  • Learn how to build effective Digital Marketing Strategies for their brand or business
  • Expand their digital marketing skills
  • Gain industry knowledge from an accredited training course

Our courses are designed to help:

  • Small business owners, self-employed workers and entrepreneurs
  • Employees working in a digital marketing capacity

Course Prerequisites:

To complete this course, individuals must have:

  • Access to relevant technology and equipment
  • Access to online, social, and web accounts
  • Work email address
  • Basic understanding of marketing principles and methods

Ways to learn this course:

Half Day Seminar

If you are a beginner to this course topic, attending one of our Seminars offers an excellent introduction.

Half Day Seminar

Skill Level:Introductory

Duration:Half Day (2-3 Hours)

Delivery Methods:Interactive Presentation by a Digital Coach

Accredited Course?No

Course Fee:£45.00 (per person)

Download GuideSeminar Info

Workshop Training

All our Workshops are delivered in fully interactive environments and cover Basic and Intermediate competencies.

Workshop Training

Skill Level:Basic; Intermediate

Duration:Basic = 1 Day
Intermediate = Basic + 1 Day

Delivery Methods:Small group Workshops; Interactive/Online

Accredited Course?Basic = No; Intermediate = Yes

Course Units:Level 2 The Marketing Environment

Course Fee:£80.00 (per person/per day)

Download GuideWorkshop Info

Digital Coaching

Our Short Courses are delivered 1-2-1 by a Digital Coach and cover Advanced skill levels in a range of topics.

Digital Coaching

Skill Level:Advanced

Duration:8 Weeks (per course)

Delivery Methods:x8 1-Hour 1-2-1 sessions with a Digital Coach

Accredited Course?Yes

Course Units:Level 3 Principles of Marketing and Evaluation
Level 3 Analyse and Report Data

Course Fee:£300.00 (per course)

Download GuideMake a Booking

Digital Marketing Apprenticeship

This topic is also covered as part of our Apprenticeship programme. For more details please visit Digital Apprenticeships.

Digital Diploma

This topic is also covered as part of our Digital Diploma qualification. For more details please visit Digital Diplomas.

Browse Other Topics:

Digital Marketing Skills
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Develop your Computer Skills with our range of digital training courses:

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Our Other Programmes:

Digital Marketing Apprenticeships


Our Apprenticeships help businesses grow by building strong online networks.

Digital Apprenticeships

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Check out our latest course fees across all our digital programmes.

Latest Course Fees

We help address the UK's digital skills shortage by encouraging growth through a range of industry accredited training programmes.

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