Whatever your views are, Email Marketing remains one of the most effective ways of reaching a mass audience, but it should not be used as a sole means of marketing.
Certain rules and guidelines must be adhered to when choosing to distribute content to a mass audience via email, such as complying with anti spamming and data protection rules. Recipients must have given their consent for you to email them and signed up to your lists with full knowledge of why and what their personal information is being used for.
Despite the rules to follow and requirements to comply with, there are huge benefits to email marketing.
MailChimp is the leading online email marketing platform used to create, send and manage emails for mass distribution. The versatility of the software also allows for segmentation within recipient lists.
The platform has inbuilt data analytics, enabling email messages to be closely monitored and used to accurately measure campaign success against Return on Investment.
It can be used to help distribute mass emails to particular recipient groups and used for a wide range of marketing purposes, such as distributing a monthly newsletter or sending a press release to announce the launch of a new product or service.
Cost effective way of reaching a wide audience
Improve your Return on Investment
Segment campaigns to reach specific customer groups
Save time circulating important messages
With our Email Marketing course you will learn how to produce engaging content in support of an email marketing campaign, and using the online email management platform, MailChimp.
You will be shown how to use MailChimp to generate legally compliant messages that suit different audience needs, including best practice techniques when producing copy for the purpose mass distribution.
From learning how to select, edit and design different email templates, to managing recipient lists and running test emails, you will be shown everything you need to know to about running an effective email marketing campaign.
Analytics forms a crucial part of the evaluation process, as with many Digital Marketing processes. You will develop an understanding of the potential errors that can cause email messages to ‘bounce’, what these mean and the potential impact on your recipient lists.
Learners can expect the following course outcomes:
Basic – Intermediate (Workshops)
Advanced (Short Courses)
This course can help individuals who want to:
Our courses are designed to help:
To complete this course, individuals must have:
If you are a beginner to this course topic, attending one of our Seminars offers an excellent introduction.
Half Day Seminar
Duration:Half Day (2-3 Hours)
Delivery Methods:Interactive Presentation by a Digital Coach
Course Fee:£45.00 (per person)
All our Workshops are delivered in fully interactive environments and cover Basic and Intermediate competencies.
Skill Level:Basic; Intermediate
Duration:Basic = 1 Day
Delivery Methods:Small group Workshops; Interactive/Online
Accredited Course?Basic = No; Intermediate = Yes
Course Units:Level 2 Specialist Software
Course Fee:£80.00 (per person/per day)
Our Short Courses are delivered 1-2-1 by a Digital Coach and cover Advanced skill levels in a range of topics.
Duration:8 Weeks (per course)
Delivery Methods:x8 1-Hour 1-2-1 sessions with a Digital Coach
Course Units:Level 3 Produce Copy for Digital Media Comms
Course Fee:£300.00 (per course)
Develop your Digital Marketing Skills with our digital training courses: