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Email Marketing using MailChimp

Email Marketing

Super-duper emails with MailChimp

Learn how to create, run and manage super-duper, legally compliant email marketing campaigns using the leading email marketing platform, MailChimp.

Introduction to Email Marketing:

Whatever your views are, Email Marketing remains one of the most effective ways of reaching a mass audience, but it should not be used as a sole means of marketing.

Certain rules and guidelines must be adhered to when choosing to distribute content to a mass audience via email, such as complying with anti spamming and data protection rules. Recipients must have given their consent for you to email them and signed up to your lists with full knowledge of why and what their personal information is being used for.

Despite the rules to follow and requirements to comply with, there are huge benefits to email marketing.

What is MailChimp?

MailChimp is the leading online email marketing platform used to create, send and manage emails for mass distribution. The versatility of the software also allows for segmentation within recipient lists.

The platform has inbuilt data analytics, enabling email messages to be closely monitored and used to accurately measure campaign success against Return on Investment.

It can be used to help distribute mass emails to particular recipient groups and used for a wide range of marketing purposes, such as distributing a monthly newsletter or sending a press release to announce the launch of a new product or service.

What are the benefits of Email Marketing?

Cost effective way of reaching a wide audience

Improve your Return on Investment

Segment campaigns to reach specific customer groups

Save time circulating important messages

Course Summary:

With our Email Marketing course you will learn how to produce engaging content in support of an email marketing campaign, and using the online email management platform, MailChimp.

You will be shown how to use MailChimp to generate legally compliant messages that suit different audience needs, including best practice techniques when producing copy for the purpose mass distribution.

From learning how to select, edit and design different email templates, to managing recipient lists and running test emails, you will be shown everything you need to know to about running an effective email marketing campaign.

Analytics forms a crucial part of the evaluation process, as with many Digital Marketing processes. You will develop an understanding of the potential errors that can cause email messages to ‘bounce’, what these mean and the potential impact on your recipient lists.

Course Objectives:

Learners can expect the following course outcomes:

Basic – Intermediate (Workshops)

  • Learn the basics of using the email marketing platform, MailChimp
  • Select, edit and design email templates to organise information
  • Manage recipient lists and databases
  • Build email campaigns that are legally compliant and meet requirements

Advanced (Short Courses)

  • Develop further skills using the email marketing platform, MailChimp
  • Devise an email marketing brief and campaign profile
  • Manage recipient lists effectively, including segmentation, data cleansing and lead generation
  • Produce engaging content, optimised for the purpose of email marketing
  • Develop best practice in creating email marketing campaigns
  • Use email marketing analytics to evaluate the success of a campaign

Who would benefit from our Email Marketing course?

This course can help individuals who want to:

  • Learn how to use MailChimp to send effective email campaigns, as well as analytics to measure success
  • Expand their Email Marketing skills and knowledge
  • Gain industry knowledge from an accredited training course

Our courses are designed to help:

  • Small business owners, self-employed workers and entrepreneurs
  • Employees working in a digital marketing capacity

Course Prerequisites:

To complete this course, individuals must have:

  • Access to relevant technology and equipment
  • Access to online, social and web accounts
  • Work email address
  • Basic understanding of online marketing

Ways to learn this course:

Half Day Seminar

If you are a beginner to this course topic, attending one of our Seminars offers an excellent introduction.

Half Day Seminar

Skill Level:Introductory

Duration:Half Day (2-3 Hours)

Delivery Methods:Interactive Presentation by a Digital Coach

Accredited Course?No

Course Fee:£45.00 (per person)

Download GuideSeminar Info

Workshop Training

All our Workshops are delivered in fully interactive environments and cover Basic and Intermediate competencies.

Workshop Training

Skill Level:Basic; Intermediate

Duration:Basic = 1 Day
Intermediate = Basic + 1 Day

Delivery Methods:Small group Workshops; Interactive/Online

Accredited Course?Basic = No; Intermediate = Yes

Course Units:Level 2 Specialist Software

Course Fee:£80.00 (per person/per day)

Download GuideWorkshop Info

Digital Coaching

Our Short Courses are delivered 1-2-1 by a Digital Coach and cover Advanced skill levels in a range of topics.

Digital Coaching

Skill Level:Advanced

Duration:8 Weeks (per course)

Delivery Methods:x8 1-Hour 1-2-1 sessions with a Digital Coach

Accredited Course?Yes

Course Units:Level 3 Produce Copy for Digital Media Comms
Level 3 Email Marketing

Course Fee:£300.00 (per course)

Download GuideMake a Booking

Digital Marketing Apprenticeship

This topic is also covered as part of our Apprenticeship programme. For more details please visit Digital Apprenticeships.

Digital Diploma

This topic is also covered as part of our Digital Diploma qualification. For more details please visit Digital Diplomas.

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