There are two sides to Search Engine Marketing: optimisation, and paid search campaigns.
Optimisation is the process of preparing your online content, including website pages and Social Media profiles with the specific terms you want your audience to use to find you. These are the words and phrases you expect visitors to use when searching for specific information on a search engines like Google. Ideally you want to match your preferred keywords and phrases with those that you know people use when carrying internet searches, and given that Google is the dominant Search Engine there are certain tactics we must follow to help improve website ranking in order for it to be found.
Paid Search Campaigns, however, are a bit like online adverts but specifically for results pages on search engines. If you pay to run a search campaign you will still be required to use keywords and phrases for the campaign to offer any success. A paid ad campaign on Google appears when a search has been carried out and can be recognised by the green ‘Ad’ box next to the web link of a search listing.
Search Engine Marketing offers an excellent opportunity to boost the appearance of specific web pages above rival competitors and is particularly helpful when launching a new product, brand or service with little to no recognition.
When done properly and ‘white hat’ methods have been followed and adhered to, the results are extremely rewarding. Search Engine Marketing can attract traffic to a product landing page and help convert leads into sales, improving the Return on Investment rate and profitability of a campaign. This also helps with page ranking, keeping website pages higher up the search listings, and resulting in more visitors being attracted to the product or brand.
Improves the credibility and ranking of website pages
Offers excellent Return on Investment
Broaden campaign reach and effectiveness
Increase visibility of your brand
During this course learners will be taught the latest ‘white hat’ tactics in preparing and optimising online content for Search Engine Marketing. This course will cover processes from on-page to off-page optimisation, SEO to SMO and best practice techniques for ensuring a website is mobile responsive.
You will plan and execute a ‘real world’ paid search campaign, as well as learn how to identify suitable keywords and phrases using the most efficient research methods and tools. After conducting an audit of your own website you’ll learn how to test its page ranking, as well as how to make necessary adjustments to improve its results positioning and credibility.
Learners can expect the following course outcomes:
Basic – Intermediate (Workshops)
Currently this course is only available as a Short Course with a Digital Coach
Advanced (Short Courses)
This course can help individuals who want to:
Our courses are designed to help:
To complete this course, individuals must have:
There are currently no Seminars available for this course topic. Please check back again soon for further updates.
Half Day Seminar
There are currently no Workshops available for this course topic. Please check back again soon for further updates.
Our Short Courses are delivered 1-2-1 by a Digital Coach and cover Advanced skill levels in a range of topics.
Duration:8 Weeks (per course)
Delivery Methods:x8 1-Hour 1-2-1 sessions with a Digital Coach
Course Units:Level 3 Principles of Keywords and Optimisation
Course Fee:£300.00 (per course)
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