Social and Web Analytics is a way of tracking the effectiveness of campaigns using metrics produced by online data, such as the volume of traffic to a website, the number of shares a post attracts, or the level of engagement that converted into sales or leads.
Most Social Networking sites now provide analytical tools to help Digital Marketers manage campaigns more effectively. Using data produced from the amount of traffic or engagement a channel attracts can help determine its level of success, or more importantly, the amount of ‘asset’ gained.
Data metrics and analytics play a vital role in determining the business Digital Marketing Strategy, and any subsequent Content Marketing briefs.
Improve your Return on Investment
Set achievable goals that are realistic to your business needs
Improve campaign reach and effectiveness
Deliver current, up to date content according to visitor trends
Using Social and Web Analytics to measure the impact of online campaigns is an important element of a Digital Marketer’s role. This course will help you understand how data metrics is generated and how it can be used to identify trends, achieve goals and improve campaign content to reach targeted audiences more effectively.
Learners can expect the following course outcomes:
Basic – Intermediate (Workshops)
Advanced (Short Courses)
This course can help individuals who want to:
Our courses are designed to help:
To complete this course, individuals must have:
If you are a beginner to this course topic, attending one of our Seminars offers an excellent introduction.
Half Day Seminar
Duration:Half Day (2-3 Hours)
Delivery Methods:Interactive Presentation by a Digital Coach
Course Fee:£45.00 (per person)
All our Workshops are delivered in fully interactive environments and cover Basic and Intermediate competencies.
Skill Level:Basic; Intermediate
Duration:Basic = 1 Day
Delivery Methods:Small group Workshops; Interactive/Online
Accredited Course?Basic = No; Intermediate = Yes
Course Units:Level 1 Data Management Software
Course Fee:£80.00 (per person/per day)
Our Short Courses are delivered 1-2-1 by a Digital Coach and cover Advanced skill levels in a range of topics.
Duration:8 Weeks (per course)
Delivery Methods:x8 1-Hour 1-2-1 sessions with a Digital Coach
Course Units:Level 3 Digital Marketing Metrics and Analytics
Course Fee:£300.00 (per course)
Develop your Digital Marketing Skills with our digital training courses: