There are huge benefits to be gained from owning a website, not just for the impact it can have on your online presence. Of the UK small businesses who own a website, 38% benefit from a 22% increase in Return on Investment.
At the time the internet was created, web pages and websites were built using coding languages such as HTML and comprised mostly of text. It wasn’t until the internet began to mature and develop that low quality grainy images first started appearing on web pages.
With the advances in technology and faster internet connections, the need for developing websites using purely HTML changed. New job roles emerged creating totally new industries, such as web development and web design. The growth of the internet –and with it the demand for better web site development tools – saw previously unrelated sectors come together and work in unity; the technical competencies of coders and developers work mostly on the backend structure and functionality of websites, whilst designers and artists focus mostly on the front end appearance and aesthetics.
Free standing web development software was created to help make the process of building a website a lot easier. For a long while Dreamweaver remained the industry’s leading web development tool… until WordPress entered the market!
WordPress recognised a niche market and transformed itself into a multi-purpose content creation system; otherwise known as a Content Marketing System (CMS). This opened up the competition and revolutionised the future of web development.
A Content Management System, or CMS, is typically software found online that is used to help build and construct websites. The most popular form of CMS is WordPress, with almost 40% of all websites having been built on the platform.
Achieve realistic goals specific to your business needs
Improve your Return on Investment
Deliver current, up to date content according to visitor trends
Increase lead generation from site referrals and traffic
As the course advances towards conclusion, you will learn how to conduct effective website testing and be introduced to Google Analytics.
Learners can expect the following course outcomes:
Basic – Intermediate (Workshops)
Currently this course is only available as a Short Course with a Digital Coach
Advanced (Short Courses)
This course can help individuals who want to:
Our courses are designed to help:
To complete this course, individuals must have:
There are currently no Seminars available for this course topic. Please check back again soon for further updates.
Half Day Seminar
All our Workshops are delivered in fully interactive environments and cover Basic and Intermediate competencies.
Our Short Courses are delivered 1-2-1 by a Digital Coach and cover Advanced skill levels in a range of topics.
Duration:8 Weeks (per course)
Delivery Methods:x8 1-Hour 1-2-1 sessions with a Digital Coach
Course Units:Level 3 Content Management Systems
Course Fee:£300.00 (per course)
Develop your Digital Marketing Skills with our digital training courses: