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CliQify Skills
Web Development using WordPress

Web Development

Build top-notch quality websites!

Learn how to build competitive, top quality websites that offer excellent Return on Investment using WordPress.

Introduction to Web Development:

There are huge benefits to be gained from owning a website, not just for the impact it can have on your online presence. Of the UK small businesses who own a website, 38% benefit from a 22% increase in Return on Investment.

At the time the internet was created, web pages and websites were built using coding languages such as HTML and comprised mostly of text. It wasn’t until the internet began to mature and develop that low quality grainy images first started appearing on web pages.

With the advances in technology and faster internet connections, the need for developing websites using purely HTML changed. New job roles emerged creating totally new industries, such as web development and web design. The growth of the internet –and with it the demand for better web site development tools – saw previously unrelated sectors come together and work in unity; the technical competencies of coders and developers work mostly on the backend structure and functionality of websites, whilst designers and artists focus mostly on the front end appearance and aesthetics.

Free standing web development software was created to help make the process of building a website a lot easier. For a long while Dreamweaver remained the industry’s leading web development tool… until WordPress entered the market!

WordPress recognised a niche market and transformed itself into a multi-purpose content creation system; otherwise known as a Content Marketing System (CMS). This opened up the competition and revolutionised the future of web development.

A Content Management System, or CMS, is typically software found online that is used to help build and construct websites. The most popular form of CMS is WordPress, with almost 40% of all websites having been built on the platform.

What are the benefits of building a website?

Achieve realistic goals specific to your business needs

Improve your Return on Investment

Deliver current, up to date content according to visitor trends

Increase lead generation from site referrals and traffic

Course Summary:

During this course you will learn about a number of competencies and abilities needed when building a website using the Content Management System (CMS), WordPress. You will also be given the opportunity to develop basic coding skills using HTML, CSS and Javascript; important skills to have in the development of efficient, well structured websites.

As the course advances towards conclusion, you will learn how to conduct effective website testing and be introduced to Google Analytics.

Course Objectives:

Learners can expect the following course outcomes:

Basic – Intermediate (Workshops)

Currently this course is only available as a Short Course with a Digital Coach

Advanced (Short Courses)

  • Learn basic coding: HTML, CSS and Javascript
  • Research, review and identify keywords/phrases for the purpose of optimisation
  • Be able to use the components of a website strategy to plan the creation of a website
  • Be able to use WordPress to build awesome, efficient websites
  • Establish website analytics to measure Return on Investment values
  • Be able to test the performance of a website and rectify issues

Who would benefit from our Web Development course?

This course can help individuals who want to:

  • Learn how to use WordPress to plan, build and test a website, as well as use analytics to measure success
  • Expand their Web Development skills and knowledge
  • Gain industry knowledge from an accredited training course

Our courses are designed to help:

  • Small business owners, self-employed workers and entrepreneurs
  • Employees working in a digital marketing capacity

Course Prerequisites:

To complete this course, individuals must have:

  • Access to relevant technology and equipment
  • Access to online, social and web accounts
  • Work email address
  • Basic understanding of online marketing

Ways to learn this course:

Half Day Seminar

There are currently no Seminars available for this course topic. Please check back again soon for further updates.

Half Day Seminar

Skill Level:N/A

Duration:N/A

Delivery Methods:N/A

Accredited Course?N/A

Course Fee:N/A

Workshop Training

All our Workshops are delivered in fully interactive environments and cover Basic and Intermediate competencies.

Workshop Training

Skill Level:N/A

Duration:N/A

Delivery Methods:N/A

Accredited Course?N/A

Course Units:N/A

Course Fee:N/A

Digital Coaching

Our Short Courses are delivered 1-2-1 by a Digital Coach and cover Advanced skill levels in a range of topics.

Digital Coaching

Skill Level:Advanced

Duration:8 Weeks (per course)

Delivery Methods:x8 1-Hour 1-2-1 sessions with a Digital Coach

Accredited Course?Yes

Course Units:Level 3 Content Management Systems
Level 3 Principles of Keywords and Optimisation

Course Fee:£300.00 (per course)

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Digital Marketing Apprenticeship

This topic is also covered as part of our Apprenticeship programme. For more details please visit Digital Apprenticeships.

Digital Diploma

This topic is also covered as part of our Digital Diploma qualification. For more details please visit Digital Diplomas.

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